System and method for treating pets

ABSTRACT

A system and method for treating pets, the system comprising: a content provider to provide video and audio content adapted for treating a pet; a video and audio output device for playing the video and audio content; and a feedback interface for providing indications to the content provider about behavior of the pet, wherein the content provider is to adapt the provided content according to the received indications. The method comprising playing video and audio content by a video and audio out-put device, the content comprising: an image adapted for treating a pet; and a sound adapted for treating a pet; receiving indications about behavior of the pet; and adapting the played content according to the received indications.

CROSS REFERENCE TO RELATED APPLICATIONS

This application is a continuation of U.S. application Ser. No.16/173,074, filed on Oct. 29, 2018, which is a continuation of U.S.application Ser. No. 15/043,834, filed on Feb. 15, 2016, now U.S. Pat.No. 10,111,405, which is a continuation of U.S. application Ser. No.14/827,350, filed on Aug. 17, 2015, now U.S. Pat. No. 9,258,983, whichis a continuation of U.S. application Ser. No. 14/264,351, filed on Apr.29, 2014, now U.S. Pat. No. 9,107,389 which is a continuation of U.S.application Ser. No. 13/695,063, filed on Jan. 6, 2013, now U.S. Pat.No. 8,776,730, which is a National Phase Application of PCTInternational Application No. PCT/IL2011/000343, filed on Apr. 28, 2011,which claims priority to U.S. Application Ser. No. 61/329,275, filed onApr. 29, 2010, all of which are incorporated herein by reference intheir entirety.

BACKGROUND OF THE INVENTION

In some cases or situations pets may need special emotional and/orbehavioral care, especially in times when the primary caregiver is notaround. Additionally, pets may have particular fears, stresses and/orbehavioral problems which may be treated in order to improve the lifequality of the pet and of the pet's owner.

For example, certain pets may fear and/or get stressed and/or sad ofcertain situations, such as riding a car, swimming in water, being lefthome alone, etc. The pet's behavior in such certain situation maydeteriorate the life quality of the pet, of the pet's owner and of otherpeople in the pet's surroundings. For example, the neighborhoodresidents may suffer from the pet's crying when the pet is left homealone.

Therefore, a solution for treating certain emotional and/or behavioralproblems with and/or without presence of a human caregiver may improvethe life quality of the pet and of the people in the pet's surroundings.

SUMMARY OF THE INVENTION

Embodiments of the present invention provides a method for treating petsby combinations of especially designed pieces of music, videos,animations, colors, and/or smells.

BRIEF DESCRIPTION OF THE DRAWINGS

The subject matter regarded as the invention is particularly pointed outand distinctly claimed in the concluding portion of the specification.The invention, however, both as to organization and method of operation,together with objects, features, and advantages thereof, may best beunderstood by reference to the following detailed description when readwith the accompanying drawings in which:

FIG. 1 is a schematic illustration of a system for treating pets byvisual and audio content according to embodiments of the presentinvention;

FIG. 2 is a flowchart illustrating a method for color processing of animage according to some embodiments of the present invention;

FIG. 3 is an exemplary set of graphs showing factors of color correctionfor dogs;

FIG. 4 is an exemplary frequency versus amplitude graph of a clarinetsound;

FIG. 5 is an exemplary plot of measurements of a piano tuned by askilled tuner, along with a curve resulting from the average of manysuch measurements;

FIG. 6 is a diagram of solfeggio tones (in Hz);

FIG. 7 is a flowchart illustrating a method for relaxing and/or healinga pet according to some embodiments of the present invention;

FIGS. 8A and 8B are flowcharts demonstrating the treatment of dogs by abehavioral show according to some embodiments of the present invention;

FIG. 9 illustrates an exemplary table of the pet's activities during theday and the suggested corresponding played contents according toembodiments of the present invention;

FIG. 10 is a flowchart illustrating a method for interactive contentmodification through pet monitoring according to some embodiments of thepresent invention; and

FIG. 11 is a schematic illustration of a system for treating pets byvisual, audio and smell content according to embodiments of the presentinvention.

It will be appreciated that for simplicity and clarity of illustration,elements shown in the figures have not necessarily been drawn to scale.For example, the dimensions of some of the elements may be exaggeratedrelative to other elements for clarity. Further, where consideredappropriate, reference numerals may be repeated among the figures toindicate corresponding or analogous elements.

DETAILED DESCRIPTION OF THE PRESENT INVENTION

In the following detailed description, numerous specific details are setforth in order to provide a thorough understanding of the invention.However, it will be understood by those skilled in the art that thepresent invention may be practiced without these specific details. Inother instances, well-known methods, procedures, and components have notbeen described in detail so as not to obscure the present invention.

Attention is now made to FIG. 1 , which is a schematic illustration of asystem 10 for treating pets by visual and audio content, for example,video content, according to embodiments of the present invention. System10 may include a content provider/broadcasting entity 20, a set top box40, a feedback interface 50 and a video/audio output device 100, such asa display with loudspeakers. Broadcasting entity 20 may broadcast and/orprovide content adapted for stimulating the pet, calming the pet,training the pet, treating behavior of the pet, treating emotions of thepet and/or entertaining the pet. The content may be controlled and/orfitted for pets and/or a specific pet by a content provider/controller 5as described in detail herein. Content provider/controller 5 may receiveindications and/or feedback via feedback interface 50 about the behaviorof the pet and/or the reaction of the pet to the provided content. Thecontent may be fitted interactively by content provider/controller 5,for example according to the received indications and/or feedback, forexample automatically or semi-automatically. The content may bebroadcasted by cables, satellite, radio communications and/or any othersuitable broadcasting means, and system 10 may include any suitableequipment for communicating the broadcast. The pet fitted content may bereceived by set top box 40 at a subscriber's premises and displayed,played, sounded and/or executed on and/or by device 100. Additionally oralternatively, broadcasting entity 20 may produce video digital filesand distribute the video files online and/or on CD, DVD and/or any othersuitable media. For example, the content distributed by broadcastingentity 20 may be included in television channel broadcast, in a tapedvideo, a video file running by a computer, or in any other suitablemeans for distributing, broadcasting and/or screening the content.

Device 100 may include a monitor, television, or any other kind ofscreen. Device 100 may also include sound output devices such asloudspeakers for outputting sound signals that may be included in thevideo content The distributed pet fitted content may include a displayedbackground 110, one or more displayed images 120, and auditory content(notated by wavy lines) 130. Background 110 and image 120 may beintegral or separated. Background 110 and/or image 120 may include stillimages or video sequence(s).

Displayed background 110 and/or displayed image 120 may include specificcolor(s) and/or pattern(s) which may have a certain effect on behavior,mood and/or activeness of pets. Usually, the spectrum of colors visiblefor pets is different than the spectrum of colors visible by humans. Forexample, dogs can see clearly much less colors than humans. Displayedbackground 110 and/or displayed image 120 may be designed with enhanceduse of colors seen clearly by the pets and reduced use of colors whichthe pets do not see clearly. For example, for dogs, displayed background110 and/or displayed image 120 may include more of the color wavelengthsof around 430 nm and around 550 nm, i.e. blue and yellow hues which arethe most visible wavelength for dogs. Accordingly, displayed background110 and/or displayed image 120 may include less of green and red hueswhich are almost invisible for dogs.

According to some embodiments of the present invention, the distributedvideo contents which may be reproduced on and/or by device 100 may gothrough color correction processing in order to make the images morevisible for a certain kind of pets, for example dogs. For example, colormasks may be used for correcting the colors, such as a yellow mask whichmay be put over a certain scene in which colors do not stand out for thepets. It is possible to put color mask over the whole image or overcertain objects in the image, for example in order that certain objectsmay be more visible for the pets. The color correction needed for eachhue in order to be visible by a certain kind of pet may be derivedaccording to known parameters.

Reference is now made to FIG. 2 , which is a flowchart illustrating amethod for color processing of an image according to some embodiments ofthe present invention. As shown in block 210, the method may includetaking out of the image colors which are not visible for the certainkind of pets for which the display is intended. For example, an operatormay view the images, for example, of a video or still images, and takeout, for example by a color filter imposed on the image, the imagecolors which are not visible for the pet. For example, for dogs, theoperator may take the green color out of the image. Thus, for example,the image may be adapted to the color sight of the pet. As shown inblock 220, the method may include color correcting the image for makingthe image more visible for the certain kind of pets for which thedisplay is intended. For example, the image or certain objects in theimage may be colored, for example by putting a color mask, for examplein order that the image or certain objects in the image may behighlighted and/or seen more easily by the pet. For example, theoperator may use for the color correction an editing system such as“Avid Symphony Nitris” editing system or any other suitable editingsystem. The color correction needed for each hue in order to be visibleby a certain kind of pet may be derived according to known parameters.For example, FIG. 3 is an exemplary set of graphs showing factors ofcolor correction for dogs.

In designing background 110 and/or images 120, certain aspects of videoediting should be taken into consideration due to the fact that pets seescreened material on display, such as television set, differently thanhumans. Television techniques which may be based, for example, onresearch on pets' vision, may be used in order to adapt and/or editbackground 110 and/or image 120 in accordance with pets' vision. Theediting may include for example, editing of brightness and contrast toconform pets' vision, special effects designed for pets' vision andreduction of flickering fusion in order to adapt the picture to pets'vision. For example, in order to make the picture more visible for thepet, the contrast and/or brightness editing of the contents ofbackground 110 and/or image 120 may be used. For example, the contrastand/or brightness in a picture or in certain elements of the picture maybe increased in order to make the picture or certain elements in thepicture more visible for the pet.

Additionally in embodiments of the present invention special videoeffects may be used in order to grab attention of the pet. For example,a video included in background 110 and/or image 120 may be edited toinclude motion effects which may be inserted in order to take advantageof the fact that certain pets, for example, dogs, react mainly to movingobjects. Motion may be inserted in the content of background 110 and/orimage 120 itself, and/or in editing effects. For example, instead ofcutting or dissolving the video image, a moving effect may be used. Forexample, the image or part of image having a moving effect may becolored in a color which may be very noticeable for the pet.

Further in embodiments of the present invention, image 120 may include avideo sequence showing a low angle filmed dog in motion. Occasionally,the video may change to show the filmed dog's point of view. Thus, aviewing dog may see a dog in motion and also the dog's route from thefilmed dog' point of view. This technique may imitate for the viewingdog its' real life, and thus, for example, the viewing dog may relate tothe video.

Background 110 and/or image 120 may also include animations, for exampleoriginally and/or specially made animations for pets, for example forthe certain kind of pet for which the displayed content is intended. Theanimations may include moving objects such as, for example, balls,pendulum clock, moving shapes, animated animals in motion and/or anyother suitable moving objects. The animations may include colors whichconform to the pet vision as described above. For example, for dogs theanimations may use mainly blue and yellow hues. The animations may becreated especially according to properties of the specific pet's vision.For example, some pets, for example, dogs, may have difficulties inseeing and/or concentrating in too many objects. Accordingly, theanimation may include only one or few objects, for example less thancertain amount of objects which may be too many for the pet.

At least some of the contents of background 110 and/or image 120 may becreated and/or edited according to results of researches made in orderto understand the vision capabilities, limitations and/or properties ofthe certain kind of pet for which the display is intended. Thus visualcontent may be created especially for the specific kind of pet. Thisspecial visual content may be accompanied with auditory content 130which may be, for example, designed especially for pets, for example fora specific kind of pets. The auditory content may include music and/orsounds. The music and/or sounds may be designed to provoke in the pet acertain desired emotion, mood, activity level and/or behavior. Forexample, the sounds may include stimulating sounds which may grab thepets' attention, which may include, for example, doorbell, clicker,squeaky, door knock, fire truck, bouncing balls, clocks, animals' soundsand any other stimulating sound. The sound may accompany a correspondingvisual content.

In designing auditory content 130, various studies such as researches onpets' hearing, psychoacoustics and/or bioacoustics may be used. Thestudies may also include, among other things, the correlations betweensound frequency, harmonics and/or resonance patterns, animalcommunications, animal behavior associated with sound, animal auditorymechanisms and/or capacities, sound production, neurophysiology ofanimals and the effect of sounds on animals.

For example, auditory content 130 may include music designed in order torelax dogs, which may have special properties which may be studied to beeffective in relaxing dogs. For example, a specially designed music mayinclude simple musical arrangements and exclude complex musicalarrangements. Simple musical arrangement may have a relaxing effect, forexample, on dogs. For example, auditory content 130 may include only oneor few solo instruments rather than multi-instrumental music. Forexample, a piano accompanied with a harp may have a relaxing effect. Forexample, auditory content 130 may include music played between mediumand low octaves, e.g. between the second to fourth octaves. For example,auditory content 130 may include repetitive sounds/music. For example,auditory content 130 may include music played in slow tempo, such as inthe range of 50-70 beats per minute (bpm).

In cases auditory content 130 is aimed to stimulate the pet, auditorycontent 130 may include music played in faster tempo, such as in therange of 110-150 bpm. In order to stimulate the pet, auditory content130 may include music played by an instrument with high frequencies,such as a clarinet.

In some embodiments of the present invention, auditory content 130 mayinclude recordings of live instrumental and/or vocal music.Alternatively and/or additionally, the different instruments' sounds canbe imitated synthetically. The ratio of carrier to modulating frequencyis a main parameter in creating a sound of a specific instrument. Forexample, for a clarinet, this ratio should be about 2:3. The actual notefrequency created is the greatest common divisor of the carrier andmodulating frequencies. For example, for a clarinet sound, when wechoose the carrier frequency to be about 600 Hz and the modulatingfrequency to be about 900 Hz, the synthesized note will have afundamental frequency of about 300 Hz. For example, see FIG. 4 which isan exemplary frequency versus amplitude graph of a clarinet sound.Similar processes may be used in order to synthesize sounds of otherinstruments, by using the corresponding carrier to modulating frequencyratios. Additionally, some other parameters can be taken into account insynthesizing sounds of instruments. For example, in creating pianosounds, there will be some flattening of the notes in the lower octaves.Sound parameters of different instruments can be derived by makingmeasurements on the actual instruments. For example, see FIG. 5 which isan exemplary plot of measurements of a piano tuned by a skilled tuner,along with a curve resulting from the average of many such measurements.

According to some studies, certain frequencies may have healing effectson animals, for example by reducing stress. Pets can become stressed formany reasons and according to some studies, stress affects severalhealth parameters. For example, according to some studies stress may bea factor in destroying enzymes reactions needed for digestion, inincreasing harmful hormonal influence and in oxidizing amino acidsneeded for growth. Accordingly, auditory content 130 may includesolfeggio frequencies which are believed to have healing effects.Reference is made to FIG. 6 , which is a diagram of solfeggio tones (inHz). For example, some healing effects are associated with solfeggiofrequencies as follows:

1. UT (396 Hz)—liberating guilt and fear,

2. RE (417 Hz)—undoing situations and facilitating change;

3. MI (528 Hz)—transformation, miracles, DNA repairs;

4. FA (639 Hz)—connecting, relationships;

5. SOL (741 Hz)—awaking intuition; and

6. LA (852 Hz)—returning to spiritual order.

One or more of the above frequencies, and possibly other frequencies,may be included in auditory content 130 in order to heal, ease, and makethe pet feel better. According to some beliefs, the sounds mayfacilitate the self healing of the body by natural mechanisms. The aboveand other frequencies may be included in auditory content 130 in orderto help decreasing the damage of stress in pets by calming them.

The sound frequencies played within auditory content 130 may be playedin low volume. In some cases the sound frequencies may be effective inorder to positively affect the pet even if the volume is too low to beheard. In some cases the tone can be herd by the pets but not by humans.For example, the volume may be in the range of about 15 db-80 db.

In some embodiments of the invention, the frequencies may be played inevolving periods of time, for example starting with a few times a dayand then reducing the periods to a few times a week. Playing thefrequencies to often may reduce the effectiveness of the soundfrequencies.

Auditory content 130 may include the different frequencies in differenttimes in the day, according to the pet's daily routine. For example,calming tones may be played when it's the pet's time to rest.

Auditory content 130 may be designed by sound-healing experts. In somecases auditory content 130 may affect also humans, and thus for example,a human can also listen to, for example, relaxing auditory content 130and be affected by it. In some embodiments, auditory content 130 mayinclude harmonics based on the played frequency.

Reference is now made to FIG. 7 , which is a flowchart illustrating amethod for relaxing and/or healing a pet according to some embodimentsof the present invention. As shown in block 710, the method may includeproviding visual content as described in detail detail above. As shownin block 720, the method may include providing auditory content asdescribed in detail above, for example, providing solfeggio frequenciesas described above. In some embodiments of the present invention theauditory content may preferably be provided in low volume. As shown inblock 730, the method may include exposing a viewer pet to the visualand/or auditory content, through changing volumes, lengths and daytimes, according to the purpose. As shown in block 740, as a result ofthe previous steps, the pet may feel better and/or be relaxed.

According to some embodiments of the present invention, the distributedpet fitted content may include, for example in different time segmentsdifferent types of shows for different purposes and/or with differenteffects on the pet.

For example, the distributed pet fitted content may include in a certaintime segment a relaxation show. The relaxation show may include, forexample, relatively slow rate video/animation sequences, relaxingespecially designed music, for example in low tempo of about 50-70 bpm,relaxing views, landscapes, animations and/or other especially designedrelaxing content as described in detail above.

For example, the distributed pet fitted content may include in a certaintime segment a “Stimulation” show. The stimulation show may include fastrate video/animation sequences, high tempo music, sequences of dogsplaying, special moving animations and games, moving balls and/or otherespecially designed stimulating content as described in detail above.

For example, the distributed pet fitted content may include in a certaintime segment a habituation show. The purpose of the habituation show maybe to help healing dogs from various anxieties. Reference is now made toFIGS. 8A and 8B, which are flowcharts demonstrating the treatment ofdogs by a habituation show according to some embodiments of the presentinvention. As shown in block 810, the pet may have certain behavioralissues. As shown in block 820, the method may include exposing the petto habituation/behavioral content. As shown in block 830, as a result ofthe exposure to the habituation content, the pet may be relaxed and theseverity of the behavioral issues may be reduced. For example, as shownin block 840, the behavioral issue of the pet may be fear of ridingcars. As shown in block 850, the habituation/behavioral content mayinclude, for example, views and/or sounds of a pet in a riding car ofcars passing by in a street, or other content, for example, which isrelated to cars. As shown in block 860, for example, as a result of theexposure to the habituation content relating to cars, the pet may getused top cars and/or to the situation of riding cars, and thus, forexample, the anxiety level of the pet in the stressing situation may bereduces.

As mentioned above, the content displayed, played and/or sounded onand/or by device 100 may be conformed to the pet's daily routine. Theconforming of the content to the pet's daily routine may be performedaccording to studies on the pet's activities during the day. Thus, forexample, the distributed pet fitted content may include relaxing orstimulating content during the day according to the pet's routine. FIG.9 illustrates an exemplary table of the pet's activities during the dayand the suggested corresponding contents played on and/or by device 100.In the column “suggested content”, the letter “E” represents stimulationcontent, the letter “R” represents relaxing content, and the letter “B”represents habituation content.

The content played on and/or by device 100 may be adapted interactivelyaccording to the type of pet, breed, age, conditions and/or behavior ofthe pet. In some embodiments, the programming of the content played onand/or by device 100 may evolve according to the pet's needs and/orbehavioral issues, which may be, for example, reported, for example viafeedback interface 50, by the pet's owner, therapist and/or trainer tothe programming/content provider/controller 5. Therefore, theprogramming may be constantly open for changes according to the petand/or owner's needs.

In some embodiments of the present invention, the pet may be monitoredin real time, for example via feedback interface 50, and the pet'sbehavior, mood, activity level and/or other parameters may betransmitted on-line to the programming provider/controller 5. Theprogramming of the pet fitted content may be adapted according to thepet's behavior, mood, activity level and/or other parameterssubstantially in real time, or substantially immediately after themonitored parameters are received by the programming provider/controller5. The monitoring of the pet may be performed by, for example, webcameras, pet cameras, smart collars, audio systems, and other monitoringdevices and methods, which may be included in feedback interface 50.Reference is now made to FIG. 10 , which is a flowchart illustrating amethod for interactive content modification through pet monitoringaccording to some embodiments of the present invention. As shown inblock 1, audio and/or visual content may be broadcasted on screen, forexample, a television channel broadcast, for example, through a contentcontroller/provider 5. For example, the content may be intended for petssuch as, for example, dogs. Then, for example, as shown in block 3, theuser, such as the pet's owner, therapist and/or trainer, may report tocontent controller/provider 5, for example via feedback interface 50,pet's parameters such as, for example, the pet's mood, change in mood,behavior, activity and/or reaction to the broadcasted content.Additionally or alternatively, the pet's parameters such as, forexample, the pet's mood, change in mood, behavior, activity and/orreaction to the broadcasted content may be monitored through electronicsensors and/or devices and reported to content controller/provider 5, asdescribed in detail above. The monitoring electronic sensors and/ordevices may be included in feedback interface 50. As a result, as shownin block 2, content controller/provider 5 may provide modified contentadapted to the reported/monitored pet's parameters. For example, in casethe pet is a dog which barks intensely at a certain time, the contentmay be adapted at this certain time to relax the dog. For example, ifthe dog is anxious and/or irritated, the content may be adapted to relaxthe dog, for example by music, relaxing views, and other suitablecontent as described in detail above. For example, if the dog is bored,sad, apathetic, or in any other similar mood, the content may be adaptedat this certain time to stimulate the dog. For example, if the dog issleeping too much and/or does not have enough stimulation needed forshowing healthy behavior, the content may be adapted to stimulate thedog, for example, by high rate music, animations, and other suitablecontent as described in detail above.

In some embodiments of the present invention, the distributed pet fittedcontent may be used for dog training. For example, the content played onand/or by device 100 may include tutorials for a user, such as the pet'sowner, therapist and/or trainer, on how to teach the pet some tricks,for example, while watching and/or listening to the broadcast on and/orby device 100.

In some embodiments of the present invention, the content played onand/or by device 100 may include content which may teach the petcommands, for example without the owner or another trainer. In someembodiments, the training may be performed by monitoring the pet asdescribed above and responding to his behavior, for more effectivetraining. In some embodiments, the training may involve house trainerswhich may train the pet in combination with the broadcasted trainingplayed on and/or by device 100.

Reference is now made to FIG. 11 , which is a schematic illustration ofsystem 10 a for treating pets by visual, audio and smell contentaccording to embodiments of the present invention. System 10 a mayinclude a broadcasting entity 20, a set top box 40, a feedback interface50, a video/audio output device 100 and content controller/provider 5described in details above. According to some embodiments of the presentinvention, an additional method for entertaining and/or treating pets,for example treating behavioral problems, emotional problems and/ormoods in pets such as, for example, stress and/or loneliness, mayinclude producing various scents, for example scents adapted to thesmelling sense abilities of the pet and/or to the smell preferences ofthe pet and/or to the smell influences on the pet. Accordingly, system10 a may include an aromatizing device 30, which may produce scentssuitable for treating/entertaining the pet. Device 30 may include scentcontroller 35 and cartridge case 32 of various scent cartridges. Device30 may be connected to set top box 40 and/or device 100, and releasevarious scents by controlling device 30 to activate a suitable scentcartridge according to instructions embedded in the broadcasted and/orplayed content.

For example, when the broadcasted visual content includes a dog walkingon grass, a scent of fresh grass may be released from the suitablecartridge(s) in cartridge case 32, for example by controller 35, forexample in order to calm, stimulate, entertain and/or treat the pet. Itis already known that aromatherapy may help in reducing stress,separation anxiety and thunder fear in pets. Accordingly, in someembodiments of the present invention, various tested scents may be usedfor treating a pet, for example for facilitating relaxation in the petand/or for stimulating, calming, entertaining and/or training the pet,treating behavior and/or emotions of the pet and/or arousing certainemotions in the pet. Most common and known calming scents includelavender, marjoram, valerian, spikenard (also spelled spikenarde),neroli, green mandarin, fox urine and vanilla anis.

Aromatizing device 30 may spread suitable scents for a pet according toits emotional and/or behavioral state. For example, aromatizing device30 may spread pleasant scents for the pet when a potentially stressingcontent is played on and/or by device 100, thus, for example, relievingthe stress by linking pleasant smells with such situations as situationsas displayed and/or sounded. For example, the displayed and/or soundedcontent may include a scene in which a dog is inside a driving car, forexample, in a “habituation” segment of the broadcast, for example, whichis intended to familiarize pets with the experience of a ride in a car.Together with this potentially stressing content, aromatizing device 30may release a peasant scent such as, for example, of lavender, to link acar ride with a pleasant scent and/or a positive experience for the pet.

In some embodiments of the present invention, the pet-fitted content mayinclude instructions embedded in suitable chronological portions of thecontent, for example in code embedded in the video signal. The embeddedcode may instruct aromatizing device 30 to release a specific scent fromone of it's cartridges. For example, code “a” may instruct aromatizingdevice 30 to activate a certain cartridge 32 a of a certain scent torelease the certain scent, for example by controller 35. Due to thedeveloped sense of smell among certain pets such as dogs, the amount ofscent released may be very low, thus, for example, the owner of the petmay not be able to sense the smell, while the pet may sense and/or reactto it.

The embedded code may include instructions for aromatization device 30specifying the cartridge(s) that has to be activated together with thecorresponding chronological region of the displayed and/or soundedcontent. Additionally, the instructions for aromatization device 30 inthe embedded code may specify the required intensity and/or duration ofactivation of the specified cartridge(s). For example, the embedded codemay instruct aromatization device 30 to activate a certain cartridge 32a for a certain amount of time and for certain duration, for example toactivate a cartridge of lavender scent for 60 seconds.

As described above, in some embodiment of the present invention, contentcontroller/provider 5 may interactively adapt the visual, audio and/orsmell content according to the behavior and/or activity level of thepet, which may be reported to content controller 5 via feedbackinterface 50, for example automatically such as by electronic sensors orsemi-automatically and/or according to reporting by the owner/trainer ofthe pet about the behavior and/or activity level of the dog.

While certain features of the invention have been illustrated anddescribed herein, many modifications, substitutions, changes, andequivalents will now occur to those of ordinary skill in the art. It is,therefore, to be understood that the appended claims are intended tocover all such modifications and changes as fall within the true spiritof the invention.

What is claimed is:
 1. A system comprising: a content provider toprovide video and audio content adapted for treating a pet; and a videoand audio output device for playing the video and audio content; whereinsaid video and audio content is adjusted according to a daily routine ofsaid pet, and wherein said adjusting is based, at least in part, oninstructions embedded in the provided content.
 2. The system of claim 1,wherein said adjusting comprises playing stimulation content configuredto stimulate the pet, and wherein said stimulation content comprises atleast one of: a fast rate video animation sequence, a high tempo music,stimulating sounds, stimulating music, special moving animations, games,moving balls, and sequences of dogs playing.
 3. The system of claim 2,wherein said stimulating sounds comprise at least one of: a doorbellsound, a clicker sound, a squeaky sound, a door knock sound, a firetruck sound, bouncing balls sound, clocks sound, and sounds of animals.4. The system of claim 1, wherein said adjusting comprises playingrelaxation content configured to calm the pet, and wherein saidrelaxation content comprises at least one of: playing of a solo musicalinstrument, music played between medium and low octaves, repetitivemusic, low tempo music, slow rate of video sequences, relaxing music,relaxing auditory content, and landscapes.
 5. The system of claim 4,wherein said relaxing auditory content adjusted to be played in lowvolume at a range of between 15db and 80db.
 6. The system of claim 1,wherein said adjusting comprises playing habituation content configuredto reduce a severity of behavioral issues of said pet.
 7. The system ofto claim 1, further comprising a feedback interface for providingindications to said content provider about at least one of a behavior, amood, and an activity of the pet, wherein said adjusting is based, atleast in part, on said received indications.
 8. The system of claim 1,wherein said daily routine comprises at least one of: waking up, goingfor a walk, eating, drinking, playing, and sleeping.
 9. A methodcomprising: providing, by a content provider, video and audio contentadapted for treating a pet; and playing, by a video and audio outputdevice, said video and audio content; wherein said video and audiocontent is adjusted according to a daily routine of said pet, andwherein said adjusting is based, at least in part, on instructionsembedded in the provided content.
 10. The method of claim 9, whereinsaid adjusting comprises playing stimulation content configured tostimulate the pet, and wherein said stimulation content comprises atleast one of: a fast rate video animation sequence, a high tempo music,stimulating sounds, stimulating music, special moving animations, games,moving balls, and sequences of dogs playing.
 11. The method of claim 10,wherein said stimulating sounds comprise at least one of: a doorbellsound, a clicker sound, a squeaky sound, a door knock sound, a firetruck sound, bouncing balls sound, clocks sound, and sounds of animals.12. The method of claim 9, wherein said adjusting comprises playingrelaxation content configured to calm the pet, and wherein saidrelaxation content comprises at least one of: playing of a solo musicalinstrument, music played between medium and low octaves, repetitivemusic, low tempo music, slow rate of video sequences, relaxing music,relaxing auditory content, and landscapes.
 13. The method of claim 12,wherein said relaxing auditory content adjusted to be played in lowvolume at a range of between 15db and 80db.
 14. The method of claim 9,wherein said adjusting comprises playing habituation content configuredto reduce a severity of behavioral issues of said pet.
 15. The method ofto claim 9, further comprising providing indications, by a feedbackinterface, to said content provider about at least one of a behavior, amood, and an activity of the pet, wherein said adjusting is based, atleast in part, on said received indications.
 16. The method of claim 9,wherein said daily routine comprises at least one of: waking up, goingfor a walk, eating, drinking, playing, and sleeping.